The Bachelor of Arts (BA) in Media and Communication at Manipal Academy of Higher Education, Dubai, is a comprehensive program designed for students who are passionate about media and communications. It dives into print, broadcast, digital and social media channels. Students get in-depth knowledge about media law, ethics, journalism, advertising, public relations and more. It lays a strong foundation for a successful career in various media domains. This Bachelor of Media and Communication ensures graduates are well-equipped for various media careers.
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Advertising & PR: Learn how to create campaigns and communicate effectively to help brands connect with people
Broadcast & Video Production: Develop skills in creating TV and radio content, including storytelling, editing, and presenting for various audiences
Print: Gain experience in writing, reporting, and editing for newspapers and magazines, in preparation for careers in journalism
Graphics & Animation: Build creative skills and technical in design and animation for digital media, advertising, gaming and other industries
Including but not limited to Social Media Manager, Public Relations Specialist, Account Executive, Digital Content Creator, Journalist, Filmmaker, Copywriter, Animator, Graphic Designer, Event/Product/Fashion photographer…
Admission to the Bachelor of Arts in Mass Media and Communication program is designed for students with a passion for media and a desire to make an impact. Eligible candidates must have:
In the initial year, students immerse themselves in the foundational principles of media and communication, exploring its diverse landscapes. They get introduced to the basics of storytelling, digital literacy and historical contexts. This approach nurtures critical thinking and creative skills and sets the stage for an in-depth understanding of media's role in society, preparing students for specialised pathways.
| Semester 1 | Semester 2 |
|---|---|
| English Language & Literature-I | English Language & Literature-II |
| Human Communication and Presentation Skills | Editing and Design |
| Reporting and Writing | Basics of Knowledge Society |
| Fundamentals of Internet & New Media | Media Laws and Ethics |
| Introduction to Econpmics | Computer Graphics for Media |
| Introduction to the Art of Story-Telling | Understanding Social Media |
The second year marks a transition towards specialisation, where students begin to tailor their learning paths according to their interests in areas like journalism, advertising, or digital design. They delve deeper into the nuances of their chosen field, enhancing their analytical, creative and technical skills.
| Semester 3 | Semester 4 |
|---|---|
| Visual Communication and Photography | Introduction to Film |
| Introduction to Radio | Basics of Video Production |
| Advertising & Public Relations | Media Psychology |
| Media Project-I | Media Project-II |
Elective III: (Any One) Sports Journalism Copywriting Basics 2D Animation Scripting for Broadcast Media Introduction to Economics | Elective IV: (Any One) Arts & Entertainment Journalism Public Relations: Principles & Practice 3D Modelling & Texturing Broadcast Journalism* Business and Financial Journalism |
Mandatory Learning Course: (Any One) Language-I: French Language-I: German Language-I: Hindi Language-I: Kannada Language-I: Arabic | Mandatory Learning Course: (Any One) Language-II: French Language-II: German Language-II: Hindi Language-II: Kannada Language-II: Arabic |
In the final year, students engage in advanced exploration of their specialisation, applying their accumulated knowledge in professional settings through internships and collaborative projects. They get an opportunity to refine their craft, develop a professional portfolio and gain hands-on experience.
| Semester 5 | Semester 6 |
|---|---|
| Introduction to Political Science | International Relations |
| Media Research | Development Communication |
| Media & Society | Internship |
| Modern World History | Media Project III |
Elective V Online Journalism Integrated Marketing Communication 3D Animation, Lighting & Rendering Sound for Moving Images Defence Communication Introduction to Event Management | Elective VI Magazine Journalism Corporate Communication Character Animation & Rigging Video Editing & Compositing* Radio Production |
Mandatory Learning Course: Media Organisation & Organisational Behaviour | Elective VII Photojournalism Advertising Campaign Planning & Execution Compositing for Visual Effects Creative Video for Advertising Media Seminar Series |
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